Oris - Crafting Culture

For Oris, I have created Crafting Culture - a new brand positioning strategy.

Teaser Video

The first activation piece produced for this was a teaser video to be unveiled at the brands annual conference. Using a mixture of user-generated content and footage from Previous Oris' ads, it tells the story of the brand so far. (60' coming soon)

Script, music and video edit by me.

Tools for Crafting Culture

Also to be unveiled at the brands annual conference, I've designed a welcome kit to be taken home by the attendees, which contained tools for the craft of culture.

#craftingculture

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